Whether we credit it to the technological advancement in India or to the effect of the Covid-19 pandemic, there is definitely an upsurge in the volume of online transactions being done in India in the year 2020. Between February and June 2020, i.e., during the Covid-19 lockdown, Ecommerce in India has seen a growth of 117% with the delivery of just the essential commodities. Many players like Flipkart and Amazon have seen a steep rise in the number of their users.
As an eCommerce SEO specialist, I have come to experience that doing SEO for eCommerce websites is one of the most challenging tasks. Whereas every webmaster must keep themselves updated about the Google SEO algorithm updates, it is also super important to make sure you get the basics right to master advanced eCommerce SEO.