eCommerce Sustainability Is In Demand
There is an increase in demand for sustainable brands around the world. This demand is led by the millennials and Gen Z consumers who are said to have a “social-first” mindset. Several types of research have proved the youngster’s preference for eco-friendly and green products. Making up for a good percentage of overall consumers in the market with high spending power, eCommerce brands have no choice but to fulfill this demand to thrive in the future.