51% growth in conversion through SEO activities in the first 6 months

Case Study

51% growth in conversion through SEO activities in the first 6 months

Working with Orvador has been a great experience. The team is extremely

Orvador is an excellent partner when your brand is beginning its foray into digital marketing. The team is professional and extremely focused. They are meticulous in their execution too!

organic

Isha Khanolkar
Head of Marketing and Communications

The Organic World is the premier organic shop in Bangalore. It has 11 offline stores besides a community of active buyers online. It offers fresh organic food sourced from their own farms and trusted partners. It also offers organic and healthy baby products, personal care products, clothing, and home furnishing products.

Requirement

Ranking TOW on top in Bangalore for keywords like organic and grocery. The idea was to become the household name in the city for organic-based products.

requirement
solution

Solution

Orvador optimized the website for SEO using local keywords, technical SEO points, and local search visibility besides increasing traffic through paid ads.

Journey of Growth

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200%

organic traffic

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51%

conversions

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Highest SERP

for relevant keywords

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Increase In Footfall

at physical stores

Challenges

1

New Brand

Our relationship with The Organic World dates back to the time of its inception. We started working together when it was a new brand in the market. Hence, the challenge was to compete with the other established grocery and organic brands in the city.

2

Local Visibility In Bangalore

TOW sells its products in Bangalore alone. Hence, the challenge was to establish it as a preferred grocery brand in the city and attract local traffic.

Process Undertaken By Orvador

1

Step 1: SEO Audit

We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.

2

Step 2: SEO Strategy

Based on the SEO audit, we designed a custom strategy for The Organic World for the next 3 months.

3

Step 3: Execution

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

● Keywords Research
We started by finding hyper-localized keywords related to Bangalore. Keywords were searched for each webpage to ensure their relevance and higher searchability.

● On-Page SEO
We optimized the TOW’s website for local searches by infusing city-based keywords and customer-centric content.

● Optimizing Google Listings
We verified and optimized the Google listings of all TOW’s 11 physical stores to attract the ‘near me’ traffic.

4

Step 4: Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

result

Results

We kept the client updated and worked as an extended part of their in-house team. Orvador contributed to an increase in search metrics and traffic, such as

  • 1Received a 200% search result from Bangalore since the very beginning.
  • 2Organic traffic increased from local search keywords like “near me”.
  • 3With paid ads, the client started to get 2-3 times more conversions with less CPA.
  • 4Despite being a new player in the market, TOW has been able to establish good authority for itself in Bangalore in just 11 months.

4X increase in the organic visibility of the platform in the first 4 months

Case Study

4X increase in the organic visibility of the platform in the first 4 months

Working with Orvador has been a great experience. The team is extremely

capable with SEO and proactive in coming up with implementable solutions. We have seen a 200% increase in our organic traffic from SEO and a 70% increase in SEM conversion at a lower cost.

seo logo 1

A.G Lakshmanan
Head, Online Giving at GiveIndia

GiveIndia is India’s one of the largest and most trustworthy donation platforms. With contributions of over 300 crores made to its 700+ vetted and trusted nonprofits, their giving community of 1M+ donors has impacted the lives of 4M+ people across 23 states in India.

Requirement

Making the platform rank on top in India for keywords like donation and NGOs besides getting traffic from abroad.

requirement
solution

Solution

Orvador optimized the website for SEO using focused keywords, technical SEO points, and local search visibility besides increasing traffic through paid ads.

Journey of Growth

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4X

organic visibility

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2X

visibility abroad

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2-3X

paid marketing with low cost

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Highest SERP

for relevant keywords

Challenges

1

Brand Trust

In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.

2

SEO Organic Visibility In India And Abroad

India has more than 3 million registered NGOs working on common issues in 29 states of India. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, one of our challenges was to stay ahead of the competition and bring our client, GiveIndia on top of search results for keywords related to NGO and donation in India and abroad.

3

Local Search Traffic On NGO Pages

Local search traffic is the highest converting traffic given its relevance in terms of geography. With GiveIndia, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Process Undertaken By Orvador

1

Step 1: SEO Audit

We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.

2

Step 2: SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

3

Step 3: Execution

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

4

Step 4: Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

result

Results

We kept the client updated and worked as an extended part of their in-house team. Orvador contributed to an increase in search metrics and traffic, such as

  • 1Organic traffic jumped more than 4 times.
  • 2The website started to get relevant visitors because of the relevant keywords including healthcare, education, etc.
  • 3The website also started getting organic visibility in European countries besides the USA, Canada, and Australia.
  • 4Organic traffic increased from local search keywords like “near me”. We also observed an increase in traffic from mobile users.
  • 5With paid ads, the client started to get 2-3 times more conversions with less CPA.