Case-study Archive - Orvador

4X increase in the organic visibility of the platform in the first 4 months

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Organic Traffic

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Traffic Abroad

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Paid Marketing & Low Cost

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In Relevant Keywords

About GiveIndia

GiveIndia is one of the largest and most trustworthy donation platforms in India. With contributions of over 300 crores made to its 700+ vetted and trusted nonprofits, their giving community of 1M+ donors has impacted the lives of 4M+ people across 23 states in India.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘donation’ and ‘NGOs’ besides getting traffic from abroad.

Challenges

Brand Trust
In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.
Organic SEO Visibility
India has >3 million registered NGOs. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, our challenge was to stay ahead of the competition and be on top of search results for keywords like ‘NGO’ and ‘donation’ in India and abroad.
Local Search Traffic
Local search traffic is the highest converting traffic given its relevance in terms of geography. With GiveIndia, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

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Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2X More

Increase in Organic Visibility in European countries, Apart from the USA, Canada & Australia

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors Due to keywords like ‘Healthcare’ & ‘Education’.

What Our Clients Say About Us​

Ready For Growth?

Let’s Team Up for Success!

51% growth in conversion through SEO activities in the first 6 months

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Organic Traffic

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conversions

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for relevant keywords

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at physical stores

About The Organic World

The Organic World is the premier organic shop in Bangalore. It has 11 offline stores besides a community of active buyers online. It offers fresh organic food sourced from their own farms and trusted partners. It also offers organic and healthy baby products, personal care products, clothing, and home furnishing products.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘donation’ and ‘NGOs’ besides getting traffic from abroad.

Challenges

New Brand
Our relationship with The Organic World dates back to the time of its inception. We started working together when it was a new brand in the market. Hence, the challenge was to compete with the other established grocery and organic brands in the city.
Local Visibility In Bangalore
TOW sells its products in Bangalore alone. Hence, the challenge was to establish it as a preferred grocery brand in the city and attract local traffic.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for The Organic World for the next 3 months.

Execution

Following our strategy, we started implementing the suggestions to observe changes in outcomes.
● Keywords Research
We started by finding hyper-localized keywords related to Bangalore. Keywords were searched for each webpage to ensure their relevance and higher searchability.
● On-Page SEO
We optimized the TOW’s website for local searches by infusing city-based keywords and customer-centric content.
● Optimizing Google Listings
We verified and optimized the Google listings of all TOW’s 11 physical stores to attract the ‘near me’ traffic.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

gibb logo 1
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Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors from keywords related to Healthcare, Organic food, Sustainability.

What Our Clients Say About Us​

Ready For Growth?

Let’s Team Up for Success!

3x growth in the SEO/Organic traffic and donations from SEO channel.

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Organic Traffic

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Traffic Abroad

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Paid Marketing & Low Cost

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In Relevant Keywords

About Educate Girls

Girl Education NGO started in 2007 with program to empower more than 1.5 million girls by 2025.

Project Goal

The objective was to make the platform rank on top in India for keywords like ‘donation’ and ‘NGOs’ besides getting traffic from abroad.

Challenges

Brand Trust
In the nonprofit sector, trust plays an important role. Hence, the challenge was to undertake SEO activities from the perspective of building trust as well. For example, timely use of the keyword and phrases like ‘trusted NGO’ partners or ‘due-diligence’ in meta tags and descriptions.
Organic SEO Visibility
India has >3 million registered NGOs. Even if 1/10th of these nonprofits are digitally active, imagine the level of competition keywords like ‘Indian NGO’ would have. Hence, our challenge was to stay ahead of the competition and be on top of search results for keywords like ‘NGO’ and ‘donation’ in India and abroad.
Local Search Traffic
Local search traffic is the highest converting traffic given its relevance in terms of geography. With GiveIndia, our challenge was to channelize the local traffic from major Indian cities to its website from where most of the donations could come.

Our Process

SEO Audit

We started by identifying the key areas related to SEO that required improvements, such as Technical SEO, On-Page SEO, and content.

SEO Strategy

Based on the SEO audit, we designed a custom strategy for GiveIndia for the next 3 months.

Implementation

Following our strategy, we started implementing the suggestions to observe changes in outcomes.

Improvements

We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.

Tools We Used

gibb logo 1
gibb logo 2
gibb logo 3
gibb logo 4
gibb logo 5

Outcomes

We kept the client updated and worked as an extended part of their in-house team, contributing to an increase in search metrics and traffic.

4X More

Increase in Organic Traffic from keywords like ‘Near me’, and mobile users

2X More

Increase in Organic Visibility in European countries, Apart from the USA, Canada & Australia

2-3X More

Increase in Conversions with paid ads, with less CPA

2X More

Increase in relevant visitors Due to keywords like ‘Healthcare’ & ‘Education’.

What Our Clients Say About Us​

Ready For Growth?

Let’s Team Up for Success!

Nestery 4x increase in organic traffic

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Organic Traffic

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Conversions increase

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Paid Marketing & Low Cost

Highest SERP arrow top green

In Relevant Keywords

About Nestery

Thenestery.in is home to some of the best Indian brands and offers a large selection of products for kids. From books by Indian publishers to Montessori & wooden toys; from stationery items to toys for all age groups, there is much to choose from here. 

The Nestery is a vertical marketplace, focused on helping modern Indian parents discover and buy the right products for their children, allowing better learning and skill development. 

Project Goal

The objective was to help the brand and website rank high in an extremely competitive market, using keywords that were based on children and learning tools. To recover the website from previous Google Penalty that lead to drop of upto +40% organic traffic.  

Challenges

New Brand
As a new brand, we knew our first task was to make sure that the website and its products became visible. A Google penalty hanging on the website and the latest Google update that led to a reduction of -40% traffic made the need for a proper strategy to be put into place the first and foremost on our task list.
Generating organic traffic
One of the major tasks that was placed in front of our team was bringing in more organic traffic and that meant a fair bit of research from our end. There were several technical tasks on hand too.
Helping increase sales
The Nestery team was clear from the beginning that they would measure success of this project on the basis of increase in traffic as well as sales.

Our Process

SEO Audit

As is with all our clients, our first few days are always spent identifying the key areas that require improvement. With The Nestery, we understood that there were changes needed at the website’s technical backend, technical SEO, On-Page SEO, and content.

SEO Strategy

All our teams worked simultaneously to ensure that every aspect of the audit was being tackled at the same time. So, while the SEO team was working on locating keywords and completion of SEO based tasks, the content was creating search engine optimised kilometer content and blogs.

Execution

As the strategy was being executed, we were keeping an eagle eye on all outcomes, tweaking our plan of action, as and when needed.
● Keywords Research
We started by finding hyper-localized keywords related to children’s toys, books, and other similar products. Keyword searches were done for not just the home page, but also all other webpages to ensure proper relevance and higher searchability. Content was also created in tandem to ensure proper usage of the keywords.
● On-Page SEO
As part of our effort to improve search traffic and visibility, we aligned keywords with specific pages, title tags, headings, and internal links. We recreated several SEO-friendly category pages and set in place a proper SEO Lead blog calendar too.
● Technical SEO Elements
To ensure overall health of Nestery, we optimized website page speed, fixed several 404 not found pages, redirected duplicate pages, updated robots files, tackled keyword cannibalization issues and used proper redirection for passing SEO and link value to canonicalized pages and seamless user experience.
● SEO off Page Optimization
By consistently building high-quality backlinks from reputed websites, outreach activities improved website authority.

Improvements

Being in the industry for several years now, we were aware that we would have to keep a track of the progress every single day. Regular improvements were made, based on the changes being observed.

Tools We Used

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Outcomes

From the time we took over in June 2022 to January 2023, we were able to show:
  • +168% Organic Traffic Increase
  • +102% Revenue increase
  • Better CTR compared to past 6 months

What Our Clients Say About Us​

Ready For Growth?

Let’s Team Up for Success!