Working with Orvador has been a great experience. The team is extremely
Orvador is an excellent partner when your brand is beginning its foray into digital marketing. The team is professional and extremely focused. They are meticulous in their execution too!
Isha Khanolkar
Head of Marketing and Communications
The Organic World is the premier organic shop in Bangalore. It has 11 offline stores besides a community of active buyers online. It offers fresh organic food sourced from their own farms and trusted partners. It also offers organic and healthy baby products, personal care products, clothing, and home furnishing products.
Requirement
Ranking TOW on top in Bangalore for keywords like organic and grocery. The idea was to become the household name in the city for organic-based products.
Solution
Orvador optimized the website for SEO using local keywords, technical SEO points, and local search visibility besides increasing traffic through paid ads.
Journey of Growth
200%
organic traffic
51%
conversions
Highest SERP
for relevant keywords
Increase In Footfall
at physical stores
Challenges
1
New Brand
Our relationship with The Organic World dates back to the time of its inception. We started working together when it was a new brand in the market. Hence, the challenge was to compete with the other established grocery and organic brands in the city.
2
Local Visibility In Bangalore
TOW sells its products in Bangalore alone. Hence, the challenge was to establish it as a preferred grocery brand in the city and attract local traffic.
Process Undertaken By Orvador
1
Step 1: SEO Audit
We started by identifying the key areas related to SEO that required improvement. Areas that required strategic changes were Technical SEO, On-Page SEO, and content.
2
Step 2: SEO Strategy
Based on the SEO audit, we designed a custom strategy for The Organic World for the next 3 months.
3
Step 3: Execution
Following our strategy, we started implementing the suggestions to observe changes in outcomes.
● Keywords Research
We started by finding hyper-localized keywords related to Bangalore. Keywords were searched for each webpage to ensure their relevance and higher searchability.
● On-Page SEO
We optimized the TOW’s website for local searches by infusing city-based keywords and customer-centric content.
● Optimizing Google Listings
We verified and optimized the Google listings of all TOW’s 11 physical stores to attract the ‘near me’ traffic.
4
Step 4: Improvements
We continuously kept an eye on the outcomes of our activities and modified our strategy and execution plans accordingly.
Results
We kept the client updated and worked as an extended part of their in-house team. Orvador contributed to an increase in search metrics and traffic, such as
- 1Received a 200% search result from Bangalore since the very beginning.
- 2Organic traffic increased from local search keywords like “near me”.
- 3With paid ads, the client started to get 2-3 times more conversions with less CPA.
- 4Despite being a new player in the market, TOW has been able to establish good authority for itself in Bangalore in just 11 months.
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