Category: Growth Marketing

Social Commerce – The Path to Progress Your Ecommerce Business

Last updated by staff

Social commerce or social e-commerce refers to using social media platforms for creating a tailored and targeted in-app shopping experience for users. In other words, social commerce enables the functionality of an ecommerce platform on social media platforms. When users are happy with your product offerings, your presence on social media enables them to spread positive word of mouth in the market, and can even make your brand go “viral”.

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5 Steps To Optimize Ecommerce Voice Search

Last updated by staff

 

What Is Google Voice Search?

Google Voice Search is a function that allows users to search on Google by ‘speaking’ instead of ‘typing’.

It can be used both on desktop and mobile where the user has to open the browser, tap on the microphone icon on the right-hand side of the search box and ‘speak’ what they are searching for. Google’s smart AI catches the phrase and then gives relevant results based on the user’s query.

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Returning Users – The Real Game Changer Of Ecommerce Business

Last updated by staff

 When we talk about the “traffic” in a particular website, it can be categorised into – 

  • New users – those who are visiting the website for the first time.
  • Returning users – those who have already visited the website once or more, within a fixed timeframe. It is imperative that the user has opened another session in the same web browser on the same device.

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Organic Traffic recovery from Google’s 4th May 2020 Update – Know it all

Last updated by Ajit Singh Kullar

One of our clients was NEGATIVELY HIT by the latest Google’s 4th May 2020 update and witnessed a traffic drop of 80%.

A potential client approached Orvador in June to get rid of the Google penalty. A Google penalty means trouble and hence we spent a good amount of time to understand how serious was the hit and what caused it.  Continue reading “Organic Traffic recovery from Google’s 4th May 2020 Update – Know it all”

6 Effective Growth Hacking Tips to kick-start your eCommerce store

Last updated by Ajit Singh Kullar

It is surely very daunting to get the first few sales on if you have launched a new e-commerce site or you have a completely new business.  Add to it, there are multiple online stores of all kinds, which have swept the sector with amazing sales numbers.  Do you ever think what the common factor is?

That is indeed a million dollar question with a simple answer…

Strategy… Tactics… Campaigns…!

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